The language of bureaucracy simplified

As much as computers play a large role in our lives, bureaucracy plays an even larger role. We need documents to prove the veracity of other documents and even a simple credit card applications make us feel like we need a lawyer and accountant next to us to explain the written words on the application, much like reading a letter in a foreign language.

That is the reality that Alan Siegal, branding expert and leading authorities on business communication, discuss at TED and presents a simple and sensible redesign of a few legal paperwork. And by doing so the general population would be able to understand the real meaning behind lines and lines legal jargon, sometimes created with the sole purpose of confound those who don’t understand it.


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